When I worked at Oddworld on game cinematics, we all knew that film and games would merge one day. Most hard core gamers hate cinematics and would prefer to have instead of cut scenes..."cut game play." But, there are still things that are difficult to show and assist in the storytelling...within the confines of the game engine today. This is changing slowly...of course, but cinematics have also proven to be a great marketing tool for games. More and more film studios are taking them on and the bar has raised.
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