Coming up with new ways to showcase a series of TV, movie or gaming clips can often become a pay-the-bills what-kind-of-graphic-wipe-transition -can-we-use-this-time assignment, but Hollywood's Rezn8 went a lot further with this spot designed to show off the enhanced graphics capabilities of Direct X 10 with the Games For Windows platform. Concept, design, animation and editing done in house and finished in 1080i.
Too bad for Microsoft - I only want to see the tree and not the games...it reminds me of what the electronic theater mostly looked like at Siggraph in the early 90's, only really sophisticated fractals now.
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